Chanel diamond chord

To pay tribute to its legendary parfume No 5, Chanel immortalized it in a 55.55-carat diamond necklace framed by 104 small round diamonds and 42 baguette-cut diamonds. The jewelry has become an important milestone not only in the fashion house jewelry history, but also a glamour chord in the development of the famous perfume concept.

© Courtesy of Chanel

In 1921 Coco Chanel became the first couturier to release her own fragrance. It was a radical decision for that time, since perfumery had nothing to do with fashion. It was a complex composition containing no less than 80 ingredients. They formed an abstract free masterpiece from which it was difficult to distinguish the superiority of any one scent.

Its material embodiment was its bottle, linear and functional: a simple rectangular shape made of expensive glass, which seems rather a man’s perfume or a whiskey decanter. The hexagonal chiseled stopper, cut like a diamond, was inspired by the geometry of the Place Vendôme, a kingdom of refinement and grandeur. It was a bold and innovative solution for a time when parfume bottles were of complex shapes, overloaded with gold decorative elements.

During all this time the design has remained practically unchanged, Andy Warhol has immortalized it in his art and the fragrance has embodied the surreal essence of Dali. The perfume has become a world classic, famous actresses have become muses for Chanel, offering a “face” to the perfumes. In 2005 was released  commercial with Nicole Kidman which brings notes of feminism and remains one of the most expensive adverts of all time.

In 2021 Patrice Leguéreau, director of Chanel’s Fine Jewellery Creation Studio, merged the house’s perfume and jewelery tradition. The diamond necklace has become the embodiment of a restrained preciousness of simplicity, a solid determination, eternal values, which are not subject to the whims of changing trends. A value without price: it was decided to keep the treasure in its archive and display it at jewelry exhibitions.


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