About Lostinjewels
ABOUT LOSTINJEWELS
Jewelry Magazine & Founder Nastya Ivlieva
Lostinjewels is an independent jewelry magazine exploring jewelry as art, culture, and heritage.
Founded in 2017 in Milan, it has been curating in-depth editorial stories, designer interviews, and thoughtful features for nearly a decade — long before the rise of many similar platforms. Since the beginning, Lostinjewels has gone beyond trends to highlight the artistry, history, and deeper meaning behind fine, contemporary, and vintage jewelry.
Our Vision: Celebrating Jewelry as Art, Culture, and Heritage
Jewelry has been an integral part of human history, transcending time, geography, and culture. Lostinjewels explores its historical, artistic, and cultural significance, highlighting the makers, collectors, and communities that shape the world of jewelry. Each article, feature, and interview aims to deepen understanding of jewelry’s connection to society, craftsmanship, and symbolic storytelling.

Nastya Ivlieva — Jewelry Writer, Editor & Industry Specialist
Nastya Ivlieva is the founder of Lostinjewels. With a background in philology and extensive experience as a writer, translator, and interpreter in design and cinematography, she has developed a unique sensitivity for storytelling and the expressive arts.
Living in Europe for over 18 years and based in Milan, she has collaborated with distinguished theatrical productions, working alongside luminaries such as Andrei Konchalovsky and Lev Dodin.
Fascinated by the fusion of tradition and innovation in Italian jewelry craftsmanship, Nastya trained at goldsmithing schools and deepened her knowledge in jewelry design, history, and digital marketing. This blend of hands-on expertise and editorial vision has established her as a recognized jewelry writer and curator.
Curating Jewelry Stories and Experiences
Lostinjewels publishes thoughtfully selected features, interviews, and articles focused on jewelry art, history, and design. We prioritize storytelling, multidisciplinary insights, and editorial depth over breaking news or high-volume publishing, offering readers meaningful perspectives on jewelry culture worldwide.
For bespoke storytelling projects, content strategy, creative direction, and brand consultancy, Nastya works through her Milan-based creative studio: → Discover Lostin.Studio
For editorial proposals, interview suggestions, or story ideas for the magazine, please write to: editorial@lostinjewels.com